Bhargava, a young civil engineer turned producer of the first ever Telugu full-length animated feature film Kittu (2006), foresees bright future for the animation industry in Andhra Pradesh. "Animation industry is like a giant in Hollywood. They find India the third grade market for animated films. They really don't care about our country. I want to change this upsetting view. Kittu is just the tip of the iceberg. The real journey has just started to tap the animation potential in Tollywood," he says. Having received the newly-formed National Award for Best Animated Film for the traditionally-animated Kittu (the exploits of a monkey called by that name) from Her Excellency President of India a few days ago, Bhargava, a rising filmmaker, shared his joy with Idlebrain.com.